It’s
safe to say Genevieve Nnaji is definitely pushing the needle in Nollywood.
The
actress has become Nollywood’s first billionaire as Netflix buys Lion Heart for
$3 million (N1,095,000,000).
The
movie (which now belongs to Netflix) has everyone buzzing, and so far it has
brought the spotlight to Nigeria.
The
deal is a significant milestone for Nollywood, which was recently named the
world’s most prolific film industry by the International Federation of Film
Producers’ Associations. Its widely known that when Netflix brands a movie as a
Netflix Original, for example, it puts a lot more marketing behind it. This
includes billboards and heavy promotion in the press
While
Lionheart is not the only Nigerian movie listed on Netflix, it is the first
original Nollywood film to be bought by the American movie streaming platform.
Some
Nollywood films currently showing on Netflix include The Wedding Party, Fifty,
The Visit, When Love Happens, Road to Yesterday and Dearest Mummy.
While
the exact figures haven’t been made public, streamingmedia.com (a leading
authority on online video for entertainment) stated that Netflix might pay $3
million to own exclusive rights to a production.
Deals
vary, but in general, Netflix pays two-thirds more than studios. One reason
Netflix and Amazon are willing to pay more is because they often want exclusive
rights in perpetuity. They want worldwide distribution so movie lovers who hear
about a certain indie film can only see it on their platform. They’re
award-eligible, that doesn’t always happen,” the website noted.
The
Nigerian actress, film producer and director took to Instagram to appreciate
the support for Lion Heart.
Lion
Heart movie is Genevieve Nnaji’s directorial debut. Stars like Phyno, Nkem
Owoh, Peter Okoye(Psquare), Pete Edochie and Onyeka Onwenu featured in the
acclaimed movie.
Congratulations
are in order to the actress!
Kindly
share your thoughts in the comment box below.
0 Comments