Leading alcoholic herbal drink brand, Adonko Bitters has
unveiled top celebrities and influencers as brand ambassadors. The official
signing which took place at The Oriental Hotel, in Lekki on Thursday 13th
February 2020, is an efficient move to maintain the link with key target
audience and as leader in the herbal
beverages industry, it creates a flawless visibility across board.
The brand ambassadors unveiling was hosted by Ghanaian
- Actress, Tv and Radio Host Selly Gelly. Representing Adonko Bitters Limited were,
Head of International Marketing Adonko
Bitters - Vincent Opare, Mr Enest Gyamfi
-Head of Sales, as well as Ernest
Brobbey Country Manager Nigeria Adonko Bitters.
The choice of these ambassadors is a bid to create a
consistent connection between the customer and the brand. They have proven over
the years to have a distinct relationship with different categories of the
target audience. To this end, they will individually represent the brand at
different levels and maintain excellent relationships with key audiences. This
will further create more presence for the brand amongst key consumers in the
market.
Speaking at the event, the Head of International
Marketing Vincent Opare stated that “We are very excited to reach out
to our core target audience through these amazing talents; it is a partnership
that will be impactful, seeing that these ones have had excellent results in
their different fields and the passion they put in their careers. One of the
things we stand for as a brand is to create a bond with our customers and this
I believe is one of the ways to do that. Adonko Bitters is well taken in the Nigerian
market and I believe with these new development, we are on the right track to
creating amazing experiences with our partners, and consumers”
Adonko Bitters has been a major player in the herbal
beverages sector, with its unique blend of herbal mixtures and alcohol.
Consumers have been raving about the health benefits of Adonko bitters to the
body with personal testimonials. Consumers who are already familiar with the
brand said they drink Adonko bitters because for a variety of reasons including
being anti-malaria, libido boosting, and helping ease of menstrual cramps
amongst many others. The brand has
thrived through the market on this unique identity and the customers have
created a relationship with the drink and its taste. Having created a huge impact
in Ghana before launching in Nigeria, Adonko Bitters has consistently created
an experience that puts utmost satisfaction on the consumers’ faces.
The Adonko Story
Agya Adonko: The Master Mixologist, Agya Adonko, prepares
the finest herbal alcoholic beverage you have come to know as Adonko Bitters.
As a young herbalist in the 70s selling herbs on the streets of Kumasi, Accra
and across the country, his herbal practise sought to help people with several
ailments and diseases for decades.
Yet, he had always been interested in preserving such herbal
concoctions in the form of alcoholic beverages. Thus, given the opportunity,
Agya Adonko blends eleven different types of herbs carefully handpicked from
deep within many of Ghana’s virgin rainforests. He also came up with the name
Adonko to compliment the great benefits of Adonko Bitters.
From 2015, Agya Adonko has been blending the ultimate
alcoholic herbal beverage in Ghana to great reviews from across the West
African sub-region. Adonko Bitters is available worldwide in Nigeria, Togo,
Benin, Ivory Coast, Burkina Faso, Liberia, Sierra Leone, South Africa, and has
been certified in Germany. The variants,
Adonko Alcoholic Bitters, Adonko Tigernut and Ginger Spirit drink, Adonko 123 Alcoholic Bitters, and Adonko Prekese Alcoholic Bitters are now
available in Nigeria , distributed exclusively
by EKULO International Company.
Adonko Bitters is Social
https://adonko-bitters.com/
Facebook: https://web.facebook.com/Adonkobittersng
Instagram:
https://www.instagram.com/adonkobittersng/
Twitter: https://twitter.com/AdonkoBittersNG
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